Australian eCommerce Sales Calendar January - June 2023

As an ecommerce merchant, it’s crucial to stay ahead of the curve and plan for success in the ever-evolving world of online shopping. That’s why we’ve created this Commerce Sales Calendar for the first half of 2023, so you can be prepared for the key dates that will impact your business.


  • 22nd Chinese New Year. Welcome to the Year of the Rabbit.
  • 26th Australia Day Public Holiday (all states) Australia Day Sales
  • 28th End of Summer Sales


  • 14th Valentine’s Day


  • 6th Labour Day (WA)
  • 7th Time to plan One month until Easter! Hop into your plan for Easter promos, stock levels and deliveries.
  • 8th International Women’s Day


  • 1st April Fool’s Day
  • 6th Easter Sales
  • 7th Good Friday Good Friday
  • 9th Easter Sunday
  • 10th Easter Monday
  • 14th Time to plan - One month until Mother’s Day! Time to action your marketing plan.
  • 19th Time to plan - Click Frenzy and Click Frenzy Travel dates are some of the biggest online sale events.
  • 22nd Earth Day
  • 25th ANZAC Day


  • 1st May Day (NT) and Labour Day (QLD)
  • 6th Time to plan for eBay Plus Weekend
  • 8th World Red Cross Day #BeHumanKind
  • 14th Mother’s Day
  • 16th Click Frenzy Mayhem


  • 1st - June is Pride Month! Time to turn your logos into a rainbow.
  • 5th Western Australia Day (WA) and World Environment Day
  • 12th King’s Birthday (all states except WA) and Men’s Health Week
  • 16th End of Financial Year Sales
  • 30th End of Financial Year

Click here to download as an iCal file here. An iCal/ICS file is a file format used to store calendar information. It is used to store calendar events and tasks, and is supported by most calendar applications, such as Apple’s iCal, Outlook, and Google Calendar.

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