Growing Shopify Business with Limited Budget - Suggestions?

Suraj asks:

I saw your post on Ecommerce Group regarding the help with Shopify businesses. I have started a project recently and basically a newbie. May I know if you can give me any suggestions to grow the business ?
Till now I am just focussing on organic brand developments. Posting content on the social media. Just want to make the profile looks legit for the customers.
Now I want to scale with paid marketing. The basic issue with me is, which platform to start as I don’t have a lot of budget.
Which is better Tiktok Insta and Facebook Google Influencer marketing ?

The best way to grow your business with a limited budget is to focus on organic growth. This means posting relevant, engaging content on your social media channels and reaching out to potential customers through organic SEO and influencer marketing.

TikTok is an excellent platform for growing your Shopify business, as it has a large and engaged audience. You can use TikTok ads to reach a larger audience, or use influencer marketing to target a specific demographic.

Instagram and Facebook are also great platforms for running ads and engaging customers. You can use the targeting capabilities of these platforms to target potential customers who may be interested in your products.

Google Ads can help you reach customers who are actively searching for products like yours. This is a great way to drive traffic to your Shopify store and increase conversions.

The benefit of using Google Ads, and well search ads more in general is the word “intent” - meaning that you are targeting people who are actively looking for a product like yours, increasing the chances of them making a purchase.

Finally, influencer marketing is a great way to reach potential customers who may be interested in your products. You can reach out to influencers who are relevant to your niche and collaborate with them to promote your products. This is a great way to build trust with potential customers and get more exposure for your business.